ISTANBUL – February 23, 2010 Yonja Media Group, the operator of the leading Turkish online social network Yonja.com, today announced the launch of Avea Mobile Payment service for Yonja members. Yonja.com becomes one the first internet brands to launch Avea Mobile Payments. With the launch of Avea Mobile Payments on Yonja, Yonja members can now purchase premium memberships and services by sending an SMS to 8079 from their Avea handsets.

Today’s announcement extends Yonja’s coverage of mobile payments. With strong mobile phone usage in Turkey, increasing popularity of smartphones and the advent of the 3G network in the country, fast and convenient mobile payment option is expected to gain strong adoption amongst Yonja's more than 5.8 million registered members.

“Our partnership with Avea reflects Yonja’s strong focus on the mobile channel. Yonja is playing a leading role in furthering innovation in mobile services in Turkey”, said Dilawar Syed, President & CEO of Yonja Media Group. “We take immense pride in being the first-mover in collaborating with Avea for the provisioning of mobile payments. Yonja’s local roots continue to enable us to successfully bring emerging products and services to market faster than our peers.”, Syed added.